Privacy Policy

Data protection at India.ch

The platform of India.ch is developed, managed and operated by Marketing with Singh. This Privacy Notice describes how and for what purposes India.ch collects, processes and uses personal data. Responsible handling of customer data has always been key for us. We are continuously making improvements in order to protect the personal data of our customers even better.

What does India.ch do for data protection?

India.ch values the trust of its customers. Data protection and data security are therefore central concerns for us.

Which Data Is Processed About Me?

We process personal data for various reasons and for various purposes. Your personal data will almost always be processed when you interact with us or we interact with you, for example when you order something from us. It is also important for us to be able to tailor our offering to your individual needs. Therefore, when you create a customer account, register for another of our services, or navigate our websites, we also process behavioral and (where applicable) transactional data and make assumptions about your preferences based on it. This enables us, for example, to send you custom special offers or offers that are likely to be of interest to you.

How do I benefit from data processing?

Our data processing has many benefits for you. For example, it allows our customer service to address your individual needs and requirements. It also facilitates your shopping experience, for instance by making it easier for you to find those products online from our extensive range that you buy frequently or that are likely to be particularly relevant for you. Thanks to our data processing, you also benefit from an individualized shopping experience, for example by receiving offers and discounts that are tailored to your shopping habits. This processing of your personal data also allows you to enjoy continuously more attractive product ranges and improved products and services.

To Whom Is My Personal Data Disclosed?

Your personal data may be shared with Marketing with Singh. As a rule, personal data is processed on our behalf and in accordance with our instructions; however, certain partners also process personal data on their own responsibility or jointly with us.

Is My Data Secure?

We ensure that your data is protected in a manner commensurate with the risks involved and take comprehensive security measures in order to protect your personal data against unauthorized access. We continuously improve our security measures and adapt them to the current state of the art.

Whom Should I Contact if I Have Questions?

If you have any questions about our processing of your personal data, please feel free to contact us at hello@india.ch.

1. What Is this Privacy Notice about?

The protection of personal data is a matter of trust, and your trust is important to us. In this Privacy Notice, we inform you how and why we collect, process, and use your personal data.

In this Privacy Notice, you will learn, among other things:

what personal data we collect and process;
the purposes for which we use your personal data;
who has access to your personal data;
what benefits our data processing has for you;
for how long we process your personal data;
what rights you have with respect to your personal data; and
how you can contact us.

We have based this Privacy Notice on both the Swiss Data Protection Act and the European Union’s General Data Protection Regulation (GDPR). The GDPR has established itself globally as a standard for rigorous data protection. However, whether and to what extent the GDPR applies depends on each individual case.

2. Who Is Responsible for Data Processing?

According to data protection law, responsibility for data processing lies with the company that determines whether such processing is to take place, for what purposes it is to take place and how it is to be configured. Marketing with Singh is generally responsible for data processing under this Privacy Policy.

3. For Whom Is This Privacy Notice Intended?

This Privacy Notice applies to all persons whose data we process (hereinafter referred to as “you”), regardless of which channel you use to contact us (e.g. in an online shop, on a website, in an app, by telephone, via a social network, at an event, etc.). It applies to the processing of personal data that has already been collected and personal data that will be collected in the future.

Our data processing activities may, in particular, affect the following categories of persons if we process their personal data:

Visitors to our websites;
Holders of a customer account;
Customers in our online stores;
Dealers who offer products and services through our online stores;
Other people who use our services or come into contact with offers from us;
Users of our online offers and apps;
Individuals who write to us or contact us in any other way;
Recipients of information and marketing communications;
Participants in competitions and prize draws;
Participants in customer and public events;
Participants in market research and opinion and customer surveys;
Contacts at our suppliers, outlets, and other business partners, as well as at organizations and authorities; and

4. Which Personal Data Do We Process?

“Personal data” constitute information that can be associated with a specific person. We process various categories of such personal data. The key categories are set out below for your orientation. However, we may also process other personal data in individual cases.

4.1 Master data

Master data comprises the fundamental data about you, such as your salutation, name, contact details, or date of birth. We collect master data in particular when you create a customer account with India.ch. We also collect master data if, for example, you take part in a competition or prize draw, or register for a newsletter. We additionally collect master data about contacts and representatives of contractual partners, organizations, and authorities.

Examples of master data include:

salutation, first name, last name, gender, date of birth;
address, e-mail address, telephone number, and other contact details;
customer numbers (e.g. for participants in a loyalty program);
payment information (e.g. stored payment forms, bank details, invoice address);
username and profile picture;
information on the use of our online platforms (e.g. whether you are registered with India.ch);
details of associated websites, social media profiles, etc.;
details of interests and preferences, language preferences, etc.;
details about your relationship with us (customer, visitor, supplier, etc.);
details about related third parties (e.g. contacts, recipients of services, or representatives);
settings concerning the receipt of advertising, subscribed newsletters, etc.;
details concerning your status with us (inactive or blocked user account, bans from entering premises, etc.);
details about participation in competitions and prize draws;
details of participation in events;
official documents in which you appear (e.g. ID documents, commercial register extracts, permits, etc.);
details of titles and corporate functions for contacts and representatives of our business partners;
date and time of registrations.

Under certain circumstances, you can also register for individual online offers via the login of a third-party provider (e.g. Apple, Google, or Facebook). In this case, we receive access to certain data saved with the provider in question, for example your username and e-mail address, the scope of which you can normally determine.
Disclosing your identity in your public profile on our platforms is voluntary. The username that is displayed publicly is the one you have chosen, which does not have to be your real name.

4.2 Contract data

Contract data is personal data that arises in connection with the conclusion or execution of the contract, e.g. information on the conclusion of the contract, claims and receivables acquired or information on customer satisfaction. We conclude contracts primarily with customers, business partners and job applicants. If you accept offers from us based on a contract, e.g. if you purchase products or make use of services, we will often also gather behavioral and transactional data.

Contract data includes details:

about the initiation and conclusion of contracts, e.g. date of contract conclusion, details from the application process, and details of the contract in question (e.g. type and duration or, if necessary, proof of identity such as copies of official IDs);
about the processing and administration of contracts (e.g. contact details, delivery addresses, successful or unsuccessful deliveries, and information about payment methods);
in connection with our customer service and support with technical issues;
about our interactions with you (where applicable, a history with corresponding entries);
on receivables and acquired rights and benefits (e.g. vouchers);
about defects and complaints as well as contract amendments;
about customer satisfaction that we may collect via surveys;
about financial matters such as to establish creditworthiness (i.e. information that allows conclusions to be drawn about the likelihood that receivables will be settled), about reminders, about collection proceedings, and about the enforcement of claims;
in connection with a job application, such as curriculum vitae, references, qualifications, certificates, meeting notes, etc. (that may also contain personal data of third parties);
about interactions with you as the point of contact or representative of a business partner;
in connection with security checks (e.g. checking for fraudulent actions on orders) and other checks with regard to the establishment or continuation of a business relationship.

4.3 Communication data

If you contact us or we contact you, for example when you contact a customer service, or when you write to us, or call us, we process the exchanged communication contents and information about the type, time, and place of communication. In certain situations, we may also ask you to provide proof of identity.

Examples of communication data are:

name and contact details such as postal address, e-mail address, and telephone number;
content of e-mails, written correspondence, chat messages, social media posts, comments on a website, telephone conversations, video conferences, etc.;
responses to customer and satisfaction surveys;
details of the type, time, and in certain circumstances place of communication;
proof of identity such as copies of official IDs;
marginal communication data.

Telephone conversations and video conferences with us may be recorded; we will inform you of this at the start of each conversation. If you do not want us to record such conversations, you may terminate the conversation at any time and contact us in another manner (e.g. by e-mail).

4.4 Transactional and Behavioral Data

When you shop with us, make use of our offers and infrastructure, or procure our services, we frequently collect data about this usage. This occurs, for example, if you purchase something from us in an online store, or if you use our websites and apps. If you are acting on behalf of a third party, this personal data may also pertain to that third party (e.g., your family members if you make purchases on their behalf).

Examples of transactional and behavioral data include the following information if available to us as personal data:

details about your behavior in online shops (ordered and canceled shopping baskets, wish lists, viewed articles, search items and results, payment method, delivery option selected, etc.);
details about your shopping behavior (e.g. where, how often, what, and at what prices you shop, as well as the method of payment and delivery option selected);
attendance of our events (e.g. date, place and type of event);
details about participation in competitions, prize draws, and similar events;
details about your behavior on websites;
details about the installation and use of mobile apps;
details about your use of electronic messages from us (e.g. whether and when you opened an e-mail or clicked on a link);
Details about your use of our Wi-Fi networks (e.g. date, time, and duration of connection, location of the Wi-Fi network, and data volume).

You can also use some of our offers anonymously. For example, in countries where we operate a store network, you can shop at our stores without registering. However, on our websites and apps, transactional and behavioral data may also be assigned to your profile even if you are not logged in at the time you visit the website or make use of the app.

4.5 Preference Data

We wish to tailor our offers and services to our customers as effectively as possible. We therefore also process data about your interests and preferences. To do so, we may combine transactional and behavioral data with other data and analyze such data on a personal and non-personal basis. This enables us to draw conclusions about characteristics, preferences, and likely behavior, such as your affinity for specific products and services.
In particular, we may create segments (permanently or case-related), that is, groups of persons displaying similarities with regard to specific characteristics. Preference data may be used either personally (e.g. in order to show you advertising that is relevant to you) or on a non-personal basis (e.g. for market research or product development purposes).

4.6 Technical Data

When you make use of our websites, apps, Wi-Fi networks, or other electronic services, we collect certain technical data such as your IP address or device ID. Technical data also include the protocols in which we record the use of our systems (log files). In some cases, we may also assign a unique code number (an ID) to your end device (tablet, PC, smartphone, etc.), for example by using cookies or similar technologies, in order to be able to recognize it.

Technical data include:

the IP address of your device and further device IDs (e.g. MAC address);
code numbers assigned to your device by cookies and similar technologies (e.g. pixel tags);
details of your device and its configuration, such as operating system and language settings;
details about the browser with which you access the offer, and its configuration;
information about your movements and actions on our websites and in our apps;
details about your Internet provider;
your approximate location and the time of use;
system recordings of accesses and other events (log files).
metadata from telecommunications traffic

4.7 Image and Sound Recordings

We regularly produce photos, videos, and sound recordings in which you might be featured, for example if you attend an event, contact our customer service, or receive advice by video conference.

Examples of image and sound recordings include:

photos, videos, and sound recordings of customer and public events (e.g. advertising, sponsorship, cultural events, and sports events);
photos, videos, and sound recordings of courses, presentations, training courses, etc.;
recordings of telephone conversations and video conferences (e.g. in customer service or advice to customers).

5. Where Does the Personal Data Come From?

5.1 Data Provided

You often disclose personal data to us yourself, for instance when sending us data or communicating with us. Master, contract, and communication data in particular are generally something you disclose to us yourself. You are in many cases also responsible for disclosing preference data to us.

For example, you provide us with personal data yourself in the following cases:

You create a customer account;
You take part in a prize draw or competition;
You contact our customer service;
You register for other offers, such as our newsletter.

The provision of personal data is largely voluntary, which means that you are not generally obliged to disclose your personal data to us. However, we do have to collect and process the personal data that are required for processing contractual relationships and fulfilling associated obligations or that are prescribed by law, such as mandatory master and contract data, as we would otherwise be unable to conclude or continue the contract in question.

If you send us data about other persons (e.g. family members), we assume that you are authorized to do so and that this data is correct. Please also make sure that these other persons have been informed about this Privacy Policy.

5.2 Data Gathered

We may also collect personal data about you ourselves or automatically, such as when you shop with us, make use of our offers, or procure our services. This is often behavioral and transactional data, as well as technical data (e.g., the time at which you visit our website).

For example, we independently collect personal data about you in the following cases:

You order a product in one of our online shops;
You visit one of our websites or use one of our apps;
You make a purchase in one of our branches, disclosing your customer account;
You click on a link in one of our newsletters or interact with one of our electronic promotional materials in another way.

We may also derive personal data from personal data already available to us, for example by analyzing transactional and behavioral data. Such derived personal data frequently comprise preference data.
For example, we can analyze the transaction and behavior data collected during purchases in our online shops and, on this basis, make assumptions about your personal interests, preferences, affinities, and habits. This enables us, for instance, to tailor our offers and information to your individual needs and interests. For example, this enables us to send you an individual selection of offers relevant for you.

5.3 Data Received

We may also receive information about you from Vendors, other third parties, such as from companies with which we cooperate, persons who communicate with us, or public sources.

For example, we may receive information about you from the following third parties:

third parties if correspondence and discussions concern you;
persons close to you (family members, legal representatives, etc.), e.g. your address for deliveries, references, or powers of attorney;
Swiss Post and address brokers, e.g. for address updates;
banks, insurance companies, distribution partners, and other contractual partners for purchases and payments;
providers of online services, e.g. providers of Internet analysis services;
providers of cybersecurity services and
information services for compliance with statutory requirements such as anti-money laundering and export restrictions;
Authorities, parties, and other third parties in connection with official and judicial proceedings;
Media monitoring agencies in connection with articles and reports in which you feature;
Public registers such as the debt collection or commercial register, from public offices such as the Swiss Federal Statistical Office, from the media, or from the Internet.

6. For what Purposes Do We Process Personal Data?

6.1 Communication

We wish to remain in contact with you and address your individual requirements. We therefore process personal data for the communication with you, in order to answer inquiries and for customer care, for instance. In particular, we make use of communication and master data for this, as well as contract data if the communication concerns a contract. We may also personalize the content and time of dispatch of messages on the basis of behavior, transaction, preference, and other data.

The purpose of communication particularly comprises:

responding to inquiries;
contacting you in the event of questions;
customer service and customer care;
communication in connection with product recalls (for example, we can contact you directly if we know that you have purchased a product affected by a recall);
the delivery of other notifications (e.g. order status information);
authentication, for example for the use of our online offers;
quality assurance and training;
all other processing purposes for which we communicate with you (e.g. contract processing, information, and direct advertising).

6.2 Contract Execution

We wish to offer you the best possible service. We therefore process personal data in connection with the initiation, administration, and processing of contractual relationships, for instance to dispatch an order, provide a service, deliver goods or services, build up our communities, run a loyalty or bonus program, or host a prize draw. Contract processing also includes any agreed personalization of services. For this purpose, we make use of master data, contract data, communication data, transactional and behavioral data, and preference data in particular.

The purpose of contract processing generally comprises everything that is necessary or appropriate for concluding, executing, and, where applicable, enforcing a contract.

6.3 Information and Marketing

We wish to present you with attractive offers. We therefore process personal data for relationship management and marketing purposes, for example in order to send you written and electronic messages and offers and carry out marketing campaigns.

Messages and offers may also be personalized in order to – as far as possible – only send you information that is likely to be of interest to you. For this purpose, we in particular make use of master data, contract data, communication data, transaction data, behavior data, and preference data, but also image and sound recordings.

Examples include the following messages and offers:

Newsletters, advertising e-mails, in-app messaging, and other electronic messages;
Advertising brochures, magazines, and other printed matter;
Advertising messages and spots on screens and other advertising spaces;
Delivery of promotional coupons and promotional codes;
Invitations to events, prize draws, and competitions.

You can refuse contacts for marketing purposes at any time. For newsletters and other electronic messages, you can generally opt out of the corresponding service from your customer account or via an unsubscribe link included in the message.

The personalization of our messages enables us to tailor information to your individual needs and interests, and to only present you with offers that are likely to be relevant for you. For example, we may send you an individual selection of products that are relevant for you or show you online contents tailored to you. Personalization also allows you to find the products you are looking for more quickly from our large online offer. In general, the focus of our activities on the wishes and needs of our customers allows us to simplify processes, such as purchases or sales, so that you can complete your transactions more quickly.

6.4 Market Research and Product Development

We aim to improve our offers continuously and make them more attractive for you. We therefore process personal data for market research and product development purposes. To do so, we particularly process master, behavior, transaction, and preference data, as well as communication data and information from customer surveys, other surveys and studies, and further information, for example from the media, the Internet, and other public sources. As far as possible, we make use of pseudonymized or anonymized information for these purposes.

Market research and product development in particular include:

the conducting of customer surveys, other surveys, and studies;
the further development of our offers (e.g. structuring of product range, location selection, pricing, and campaign planning, etc.);
the assessment and improvement of the acceptance of our offers and our communication in connection with offers;
the optimization and improvement of user-friendliness of websites and apps;
the development and testing of new offers;
the review and improvement of our internal processes;
statistical evaluations, for example to evaluate information about our customers’ interactions with us on an anonymous basis;
assessment of the supply situation on a given market and the behavior of our competitors;
market monitoring, for example to understand current developments and trends and respond to them.

6.5 Security and Prevention

We wish to guarantee your and our security and prevent misuse. We therefore also process personal data for security purposes, to guarantee IT security, to prevent theft, fraud, and misuse, and for evidentiary purposes. We can acquire, analyze, and store this data for the purposes mentioned.

6.6 Compliance With Statutory Requirements

We wish to lay the foundations for compliance with statutory requirements. We therefore also process personal data in order to comply with legal obligations and to prevent and detect infringements.

6.7 Preservation of Rights

We wish to be able to enforce our claims and to defend ourselves against the claims of others. We therefore also process personal data for the protection of rights, for instance in order to enforce claims judicially, before or out of court, and before authorities in Switzerland and abroad, or to defend ourselves against claims. Depending on the situation, we process different categories of personal data, such as contact data and details of events that have led to or could lead to a dispute.

The purpose of the protection of rights in particular includes:

establishment and enforcement of our claims, which may also include claims of companies affiliated with us and of our contractual and business partners;
defense against claims made against us, our employees, affiliated companies, and our contractual and business partners;
clarification of case prospects and other issues of a legal, economic, or other nature;
participation in proceedings before courts and authorities in Switzerland and abroad. For example, we may secure evidence, have case prospects investigated, or submit documents to authorities. Authorities may also request us to disclose documents and data carriers containing personal data.

7. What Is the Legal Basis for Processing Personal Data?

Depending on the purpose of the data processing, our processing of personal data is based on different legal grounds. In particular, we may process personal data if

doing so is necessary to fulfill an agreement with the person concerned or for pre-contractual measures (e.g. to review a request for an agreement);
it is necessary for the exercise of legitimate interests, for example when data processing is a central component of our business activities;
doing so is based on consent;
doing so is required for compliance with Swiss and foreign legal obligations.

8. How Do We Conduct Profiling?

“Profiling” refers to a procedure during which personal data is processed on an automated basis in order to analyze personal aspects or make predictions, e.g. the analysis of personal interests, preferences, affinities, and habits or the prediction of likely behavior.

Profiling is a common procedure, e.g. it occurs in the context of the automated processing

of master, contract, transactional and behavioral data for purchases in our stores and online shops;
of transactional and behavioral data, as well as technical data, in connection with our websites and apps;
of information in connection with the attendance of events or the participation in competitions, prize draws, and similar events;
of communication data, such as your response to advertising and other messages;
of other transactional and behavioral data.

Profiling helps us to

improve our offers on a continuous basis and tailor them to individual needs;
present our contents and offers to you in accordance with your needs;
to the extent possible only show you advertisements and offers that are likely to be relevant for you;
support you better with our customer service;
decide on the basis of a credit assessment which payment options are available.

We conduct profiling in connection with our online shops, for example, by analyzing your shopping behavior and assigning specific interests to you based on it. These interests may be created permanently or on a case-related basis and may relate, for example, to a reason for purchasing. For example, this profiling allows us to send you relevant product suggestions in the form of a newsletter.

Profiling also takes place in connection with your customer account, for instance when we analyze your usage and shopping behavior in our online shops and on our websites and apps in order to offer you an individual user experience and send you offers tailored to your interests.

9. How Do We Protect Personal Data?

We take appropriate technical and organizational security measures in order to safeguard your personal data, protect you against unauthorized or unlawful processing activities, and to address the risk of loss, unintentional changes, inadvertent disclosure, or unauthorized access. However, like all companies, we cannot completely rule out data security infringements; certain residual risks are unavoidable.

Security risks of a technical nature include the encryption and pseudonymization of data, record keeping, access restrictions, and the storage of data backups. Security measures of an organizational nature include instructions issued to our employees, training programs, and audits. We also require our contract processors to take appropriate technical and organizational security measures.

10. For How Long Do We Process Personal Data?

We process and store your personal data

for as long as it is required for the purpose of processing and compatible purposes, in the case of contracts normally for at least the duration of the contractual relationship;
for as long as we have a legitimate interest in storing it. This may be the case, in particular, if we need personal data to enforce or defend claims, for archiving purposes, and to ensure IT security;
for as long as it is subject to a statutory retention requirement. For example, a ten-year retention period applies to certain data. Shorter retention periods apply for other data, for example for recordings from video surveillance or for recordings of certain online processes (log data).

In certain cases, we will also ask for your consent if we want to store your personal data for longer periods (e.g. for job applications that we wish to keep on file). At the end of the periods specified, we will erase or anonymize your personal data.

11. What Rights Do You Have in Connection With the Processing of Your Personal Data?

You have the right to object to data processing particularly if we process your personal data on the basis of a legitimate interest and the other applicable requirements are met. You can also object to data processing in connection with direct advertising (e.g. advertising e-mails) at any time. This also applies to profiling, to the extent that it relates to direct advertising.

Provided the applicable conditions are met and there are no applicable statutory exceptions, you also have the following rights:

the right to request information about your personal data stored by us;
the right to have inaccurate or incomplete personal data corrected;
the right to request the deletion or anonymization of your personal data;
the right to request that the processing of your personal data be restricted;
the right to receive certain personal data in a structured, commonly used and machine-readable format;
the right to revoke consent with effect for the future, insofar as processing is based on consent.

Please note that these rights may be restricted or excluded in individual cases, e.g. if there are doubts about the identity or if this is necessary to protect other persons, to safeguard

12. How Can You Contact Us?

If you have any questions or concerns relating to this Privacy Notice or the processing of your personal data, please contact at hello@india.ch or as follows:

Marketing with Singh
Hofackerstrasse 40b
4132 Basel

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